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MUE 2021

New Ideas and Channels - The Third Shanghai International Modern Underwear Expo (MUE) 2021 Kicked Off

Accounting for about 40% of the countrys GDP, East China is one of the most economically developed regions nationwide. Shanghai is not only the leading city in East China, but also Chinas largest economic hub. As a newcomer in the underwear industry, Shanghai International Modern Underwear Expo (referred to as MUE) organized by Shanghai Gehua Exhibition Service Co., Ltd. was originally intended to satisfy professional visitors demands for OEM processing, overseas trade, distribution and agency, brand cooperation, etc. OEM, overseas trade, trend release, etc. It has filled the region’s gap of having no large professional exhibition in the underwear industry, while bringing many business opportunities for exhibitors in domestic and overseas sales.



The three-day wonderful exhibition from August 26 to 28 came to an end, marking the successful conclusion of the Second MUE 2020 at Shanghai World Expo Exhibition and Convention Center. According to the statistics, this years expo covered an area of 30,000 square meters, attracting a total of 592 enterprises (91 underwear exhibitors, three times more than those attending the first expo), and 12,818 professional visitors. Despite the challenges brought by the pandemic, entry restrictions and heavy rains in Shanghai, most exhibitors still gained excellent exhibition effects, which indicates that the underwear industry is gradually getting out of the fog of the pandemic.



Building on the results of last expo
, the Third Shanghai International Modern Underwear Expo 2022 will have its grand opening at the Shanghai World Expo Exhibition and Convention Center from March 16 to 18. It will cater to the personalized fashion demands of the younger generation of consumers, and continue to make efforts in improving exhibition scale, platform construction and content innovation. In addition, the 15th Shanghai International Hosiery Purchasing Expo and the 4th Shanghai International Hats, Scarves, Gloves and Fashion Accessories Fair will be held in the same period, bringing the total exhibition area to over 40,000 square meters. It is expected to bring together 800 high-quality exhibitors and 20,000 domestic and foreign visitors.



As the first
 exhibition in the underwear industry in 2021, the MUE adheres to the theme of new ideas and channels, and vigorously integrates industry resources. Apart from being held in the leading city in East China, another feature of the expo is that the 15th Shanghai International Hosiery Purchasing Expo, the world’s largest one in the industry, will be held at the same time and place. The two closely connected industries competing on the same platform can effectively help underwear exhibitors find more new resources and channels, while presenting a feast for professional buyers in the intimate apparel industry.


The success of the
expo is impossible without the comprehensive and efficient promotion through concerted efforts by online and offline channels including professional media, mass media, outdoor media, self-media and new media, etc. Besides, organizers will provide more refined industry data about the audience that exhibitors care about in various fields, carry out comprehensive marketing, thus ensuring that the information of the expo is updated and delivered to professionals in each industry in a timely manner.



As a global event focusing on the underwear industry, the
expo will display all kinds of latest products including bras, underwear, home wear, sports underwear, body underwear, thermal underwear, fabrics and accessories, production equipment, etc. It w, , , , , ill exert an influence on the entire intimate clothing field with diversified products, linking manufacturers, processing enterprises, brands, importers and exporters, distribution agents, department stores, chain stores, e-commerce and online merchants, etc. to help the industry open up a new development pattern featuring domestic and international economic cycles.


For visiting, consultation and media cooperation, please contact

Shanghai Gehua Exhibition Service Co., Ltd.

Phone: 021-61276569

Email: chpe.overseas@ite-gehua.com

For details, please visit the official website of the expo: www.underwearshanghai.com

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