Special Column of Exhibitor in Shantou

              What attracts Shantou underwear enterprises come to participate in this exhibition in Shanghai?

Underwear industry is a traditional advantageous industry in Shantou. It is roughly estimated that Shantou has over 3,000 market entities of various types engaging in knitted underwear production that produce 40% of female underwear and 80% of home wear in China. Meanwhile, their products are exported to dozens of foreign countries and regions in Southeast Asia, Japan, Europe and the United States. A number of well-known brands in the industry have been born here and Shantou is thus called as "the underwear capital of China".

The 2020 Shanghai International Modern Underwear Expo (MUE) organized by Shanghai Gehua Exhibition Services Co., Ltd. will be held from March 2 to 4 at Shanghai World Expo Exhibition and Convention Center. Focusing on B2B commerce & trade show as always, the expo will display all kinds of bra, home wear, pajamas, sports underwear, thermal underwear, men / women's underwear, fabrics and accessories, lace and other products, and present professionals of relevant area such as brand enterprises, product distributors, import and export traders and retailers a grand festival on channel expansion, brand cooperation, procurement negotiation and commercial promotion in this trade.

What attracts Shantou underwear enterprises come to participate in this exhibition in Shanghai? Channel integration and expansion of the underwear industry by the organizer has enabled many companies to discover new business opportunities!

First of all, this exhibition will be held in the same time with the world's leading 15th Shanghai International Hosiery Purchasing Expo CHPE. Initiated by Shanghai Gehua Exhibition Services Co., Ltd. 15 years ago, the brand expo "Shanghai International Hosiery Purchasing Expo CHPE" has developed from an expo for the export market to a expo for both domestic and foreign trade, attracting about 450 exhibitors in hosiery field and 15,000 professional visitors at home and abroad annually. Since the hosiery market and the underwear market are highly interconnected in channels, customers and visitors come to this expo also bring orders for underwear products every year. After the first attempt last year, the 2nd Shanghai International Modern Underwear Expo (MUE) has been recognized by more and more companies and purchasers.

Second, the organizer closely follows the procurement demand of “lifestyle” brands collection stores and explores various channels in clothing. In addition to "Shanghai International Hosiery Purchasing Expo CHPE" which will be held by the organizer in the same time, "Shanghai International Hats, Scarves, Gloves and Fashion Accessories Expo" will be held during that period as well. Therefore, there will be up to 30 categories of products such as bras, home wears, pajamas, sports underwear, thermal underwear, men/women underwear, cotton socks, stockings, sports socks, leggings, baseball caps, knit hats, felt caps, straw hats, scarves, silk scarves, neckerchiefs, leather gloves, knitted gloves and sports gloves displayed in the expo center. As a result, it has enormous attraction to enterprises of large-scale clothing brands, sports brands, baby products brands and fashion clothing brands, related distributors, importers and exporters. It not only helps these groups of people in one-stop procurement, but also broadens the visitors for exhibitors.

Up to now, a number of Shantou enterprises such as Manna, Queena, Wanshuya, Wanli Clothing and Siwen Clothing have participated in the exhibition to grab the first chance. For more details, please visit the official website of the exhibition: www.underwearshanghai.com or contact the organizer via email or phone.